Pitch winning campaign
Nuffield, although still the number one professional in their field, lacked an energetic brand voice and visual look. They needed a new campaign to re fresh their current ‘oldish’ feel and appeal to a new demographic.
We (myself and Fiona CW – fionabrownhovelt.com) came up with the concept ‘Specialists in You’. We crafted brand messaging, created a new look and feel, designed press: outdoor; digital and delivered direct product response and CRM. Specialists in You won the pitch and is now being used in all their communication activities going forward.
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