Nuffield, although still the number one professional in their field, lacked an energetic brand voice and visual look. They needed a new campaign to re fresh their current ‘oldish’ brand and appeal to a new demographic.
We (myself and Fiona CW – fionabrownhovelt.com) came up with the concept ‘Specialists in You’. We crafted brand messaging. Created a new look and feel. Designed press, outdoor, digital and delivered direct product response and CRM.
Concepted, designed and art directed
Click the imagery to enlarge