— ABSOLUT MIXT campaign —
— Press ads —
Mumm Waitrose press
Martell The Stylist press
Brandcott Estate Sainsbury’s Lifestyle press
— Radio —
Chivas Whiskey Blending, The Loft, Manchester
— Social Media Content —
Campo Viejo Instagram stories sustainability
Reactive content:
Malibu CO2 shortage, Love Island, Beefeater The only way is Essex
— Photography and Videography concept and direction —
Ceder’s Gin
— Recruitment —
Online recruitment video for Pernod Ricard
— Internal recycling campaign —
Digital screen comms
Bin vinyls
Kitchen signs
— New concept launch —
Spirit & Gusto
Pernod Ricard
Brought in by Tony Woodhead (Business Consultant) to grow a new internal agency supported by the Pernod Ricard board.
I saw the brands, scrutinised the current work, and let my northern gob go. Instead of kicking me out, they asked me to contract as Creative Director. We challenged and pitched against external agencies, created small ATL campaigns, press ads, social media campaigns, and radio ads, directed photoshoots, launched new products, and positioned the internal agency far beyond just a production house. Accomplishments included:
- Growing the internal agency over several months from 1 designer to 15 employees and from a £20,000pm turnover to £150,000+pm.
- Creatively positioned the agency to the 200+ internal clients, built a trusting rapport for creative work, and pitched and won against external agencies for campaigns and clients.
- Averaging 46 projects a month at peak across ABSOLUT, Jameson, Malibu, Campo Viejo, Chivas, Brandcott Estate, Ceder’s, Martell, Plymouth Gin, and Beefeater.
References
- Tony Woodhead, Business Consultant: https://www.linkedin.com/in/tonywoodhead/
- Sille Opstrup, Head of Marketing, Pernod Ricard: https://www.linkedin.com/in/silleopstrup/
Click the imagery to enlarge
