Honda needed a way to speak to their lapsed audience and re invigorate them towards test driving a new Honda CR-V or Honda Jazz.
We (teamed up with copywriter Louisa whitehead) came up with the concept ‘It’s not you, it’s Honda.’ A break up letter to your car highlighting the way we humanise our vehicles. We crafted press, DM, digital and a radio ad that out performed any tactical ad Honda UK has done in the past 5 years.
Idea generation, design
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