Shell wanted an MPU banner to drive traffic to their ‘Lets go’ campaign page
We (teamed up with copywriter Ben Peckett – iambenpeckett.com) created a story for the true meaning behind ‘Lets go’. The belief that when people come together we can create a smarter energy future. The client bought the idea and we produced a set of press ads and digital banners that when connected tell the whole story.
Idea generation, design
Click the imagery to enlarge