Nuffield Health

OLIVER

Pitch winning campaign

Nuffield, although still the number one professional in their field, lacked an energetic brand voice and visual look. They needed a new campaign to re fresh their current ‘oldish’ feel and appeal to a new demographic.

So

We (teamed up with copywriter Fiona Brown – fionabrownhovelt.com) came up with the concept ‘Specialists in You’. We crafted brand messaging, created a new look and feel, designed press: outdoor; digital and delivered direct product response and CRM. ‘Specialists in You’ won the pitch and is now being used in all their communication activities as their brand messaging.

I did

Idea generation, design

Click the imagery to enlarge