Pitch winning campaign
Nuffield, although still the number one professional in their field, lacked an energetic brand voice and visual look. They needed a new campaign to re fresh their current ‘oldish’ feel and appeal to a new demographic.
We (teamed up with copywriter Fiona Brown – fionabrownhovelt.com) came up with the concept ‘Specialists in You’. We crafted brand messaging, created a new look and feel, designed press: outdoor; digital and delivered direct product response and CRM. ‘Specialists in You’ won the pitch and is now being used in all their communication activities as their brand messaging.
Idea generation, design
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