We (teamed up with copywriter Lou Whitehead) had some down time and went to work on a new Nescafe product. Soon to be sold in the States is Nescafe with Coffee-Mate. It’s instant coffee with powdered milk. The proposition was, ‘Two things coming together to make something even better.’
We started with the line, ‘Some combos are meant to be.’ And from there, we crafted a series of press ads and digital ideas.
Idea generation, design
Click the imagery to enlarge