Whilst CD at Because Agency, Ritter Sport wanted to break into the US market with their extraordinary chocolate bars by launching a social lead campaign.
We developed an idea to take consumers behind the scenes and meet 3 passionate employees from Ritter Sports HQ in Germany – Helmut, Fanni, & Wolfgang, to understand why Ritter Sport is the best chocolate there out there. I brought in my good friend Sam Butterfield (Copywriter) to help bring the scripts to life.
Ritter loved the social campaign videos so much, they were made into TV Ads. The results smashed all targets and the entire campaign was launched across all of Europe. TV too!
‘It’s either Ritter or it’s wrong’
Idea generation, Art Direction, scripting
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