Whilst ACD at Becuase Agency, Ritter Sport wanted to break into the US market with their extraordinary chocolate bars by launching a TV Ad lead campaign.
We developed an idea to take consumers behind the scenes and meet 3 passionate employees from Ritter Sports HQ in Germany – Helmut, Fanni, & Wolfgang to understand why Ritter Sport is the best chocolate there is. I brought in my good friend Sam Butterfield (Copywriter) to help bring the TV scripts to life.
Ritter the idea and all 3 characters so much, they asked to produce three TV Ads instead of one and ended up launching the campaign in Europe after the success in America.
‘It’s either Ritter or it’s wrong’
Idea generation, Art Direction, scripting
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