Honda Type R DM
The new Honda Civic Type R obliterated the Green Hell (Nürburgring) record. Officially the fastest hothatch ever made, I was tasked to deliver a DM piece that engaged a cold audience and peak interest in this ‘beautiful beast’.
We (teamed up with copywriter Didz Parker) came up with the concept ‘Beauty & Beast’ an idea of telling a story about this aggressive beast whilst also weaving in its beautiful craft. Which story you read depends on which way you look at it.
Idea generation, design
Click the imagery to enlarge