DIGITAS

Mylan’s hundreds of thousands of employees aren’t always knowledgeable about the brand, often believing myths and going off assumptions. Mylan wanted to change this internally.

So…

We (teamed up with copywriter Lou Whitehead) created a series of posters, press ads and a mobile experience, to reveal the facts about generic drugs. The online story is a work in progress. For now, here are the initial myth-busting press ads, for Mylan’s internal audience.

I did

Idea generation, design

Click the imagery to enlarge