— CAMPAIGN —

‘THE NEW AA APP, HAPPY TRAVELS’

— PRESS —

‘THE NEW AA DRIVING SCHOOL APPS’

— PRESS —

‘BECOME A DRIVING INSTRUCTOR TACTICAL AD’

— PRINT —

‘JOIN OUR DRIVING SCHOOL FRANCHISE’

‘4 fold direct mail’

— TACTICAL INSERT —

‘BREAKDOWN COVER’

— TACTICAL INSERT —

‘INSURANCE COVER’

— DIRECT MAIL —

‘PENSIONS’

— DIRECT MAIL —

‘HOME INSURANCE’

— DIRECT MAIL —

‘UPGRADES’

— DIRECT MAIL —

‘DATA DRIVEN INSURANCE UPGRADE’

— BRAND GUIDELINES —

The AA

Category : Activation, Branding, DM & Tactical, Press, Social

OLIVER

OLIVER had won The AA account and needed a senior creative team to re brand it, lead it, grow it, maintain it and become the brand guardians.

We (teamed up with copywriter Fiona Brown – fionabrownhovelt.com) led them forward with a new brand, tone of voice and visual language. On a constant reactive basis created tactical  DM, CRM and press, full BTL and TTL campaigns, regularly presented and built close  relationships with the client and led a team of designers, copywriters, motion graphic artists,   photographers, illustrators and account team to cement a strong ongoing agency and client rapport. Created 360 campaigns for Talk Mobile, Nuffield Health and Dove. Conceptualised big ideas for Cancer Research, EE and Starbucks.

I did

Idea generation, design, art direction lead, visual brand guardian

Click the imagery to enlarge