— COMPETITIVE TRADERS; ‘WE HAVE ALL THE OPTIONS’ —
— MAKE CME FAMOUS; ‘OWN FOOTBALL TRANSFER DEADLINE DAY’ —
CME Group
Category : Campaign
GREY POSSIBLE
We were given a variety of briefs from small, targeted print ads, to big global campaigns. Our audience was traders, heads of desk and the general banking population.
So
We (teamed up with copywriter Ben Peckett – iambenpeckett.com) crafted an intellectual, pithy and confident tone of voice. From a small £50k account, we grew this client to a £500k account in just 6-months, across varied integrated briefs. We made them stand out across the wall of ‘same’ that clutters the financial world.
I did
Idea generation, design
Click the imagery to enlarge
