Adam Atkinson, Creative, Art Director
Adam Atkinson, Creative, Art Director

At the start of December 2013 I gave a lecture, or more so, a laugh, debate and nitter natter to the Masters Students at The University of Leeds.

Far from being experienced enough in the ad world to lecture anybody, I always try to just inspire them through things I did, failed at and succeeded at, to get into the industry. Along with throwing a few crazy things in there.

This time I wanted to shock them a little and base the learnings of the lecture around feeling judged, pressured and uncomfortable.

Hopefully with an outcome of feeling uncomfortable = An opportunity to fucking smash it.

Heres the presentation below, the gifs wont work and the slides don’t have the presentation notes so a lot wont make sense. But the creative from the students is, well, brilliantly hilarious. Just bear in mind that some of the students are foreign.

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Heres a screen shot of the photos they quickly sent me (of course a cat came up.)




Ten minutes later, here are just a select few of the outcomes…


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and the lecture continued.

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Comment (1)

Iain Thorley

Adam you fucking smashed this presentation. Best written article I have read in a while

7 years ago

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