SEAT Leon ST
The brief was to create excitement and intrigue about this new estate car – one of the most spacious on the market.
We (teamed up with copywriter Ben Peckett – iambenpeckett.com) created the campaign ‘More Space. More Life.’ We crafted three large scale art pieces building the car out of everyday objects from home, work and play. Every experience was designed to show how the car fits into your life, from the interactive website and TVC, to the social posts, press, digital and ‘More Space’ bookmarklet.
Idea generation, design, photography art direction, videography art direction
Click the imagery to enlarge