During some downtime, we (myself and Lou CW – shrimpandpie.com) found this brief online and got stuck in. Soon to be sold in the States is Nescafe with Coffee-Mate. It’s instant coffee with powdered milk. The proposition was, ‘Two things coming together to make something even better.’
We started with the line, ‘Some combos are meant to be.’ And from there, we crafted a series of press ads and digital ideas.
Concepted, designed and art directed
Click the imagery to enlarge