Mylan’s hundreds of thousands of employees aren’t always knowledgeable about the brand, often believing myths and going off assumptions. Mylan wanted to change this internally
We (myself and Lou CW – shrimpandpie.com) created a series of posters, press ads and a mobile experience, to reveal the facts about generic drugs. The online story is a work in progress. For now, here are the initial myth-busting press ads, for Mylan’s internal audience.
Concepted, designed and art directed
Click the imagery to enlarge