Honda Type R
2015 Silver DMA Automotive
2015 Silver DMA Best Customer Acquisition Campaign
The new Honda Civic Type R obliterated the Green Hell (Nürburgring) record. Officially the fastest hothatch ever made, we were tasked to deliver a boyracer competition, where the quickest driver wins a Type R.
We (myself and Lou CW – shrimpandpie.com) came up with a concept called King of the Hell. We shot a film. We made a microsite. We crafted some press ads. We made social media posts. We designed the event stand. And on the opening weekend of King of the Hell, we obliterated the test drive sign-up record
Concepted, designed and art directed
Click the imagery to enlarge