Honda Type R

Karmarama

2015 Gold DMA Automotive
2015 Gold DMA Best Customer Acquisition Campaign

The new Honda Civic Type R obliterated the Green Hell (Nürburgring) record. Officially the fastest hothatch ever made, we were tasked to deliver a boyracer competition, where the quickest driver wins a Type R.

So

We (teamed up with copywriter Louisa whitehead) came up with a concept called King of the Hell. We shot a film. We made a microsite. We crafted some press ads. We made social media posts. We designed the event stand. And on the opening weekend of King of the Hell, we obliterated the test drive sign-up record.

I did

Idea generation, design, videography art direction, multiple comms art direction

Click the imagery to enlarge