Honda Type R DM
The new Honda Civic Type R obliterated the Green Hell (Nürburgring) record. Officially the fastest hothatch ever made, I was tasked to deliver a DM piece that engaged a cold audience and peak interest in this ‘beautiful beast’
I came up with the concept ‘Beauty & Beast’ an idea of telling a story about this aggressive beast whilst also weaving in it’s beautiful craft. Which story you read depends on how you look at it.
Concepted, designed and art directed
Click the imagery to enlarge