Honda Type R DM
The new Honda Civic Type R obliterated the Green Hell (Nürburgring) record. Officially the fastest hothatch ever made, I was tasked to deliver a DM piece that engaged a cold audience and peak interest in this ‘beautiful beast’
We (myself and Didz Parker CW) came up with the concept ‘Beauty & Beast’ an idea of telling a story about this aggressive beast whilst also weaving in it’s beautiful craft. Which story you read depends on how you look at it.
Click the imagery to enlarge